Inspired by Carl Jung’s idea that we must descend into the unconscious and confront the shadow to become whole, this blend symbolizes that inward journey. Freud taught that our daily choices are shaped by unconscious forces so what does it say when we blindly consume what’s marketed to us? The Descent rejects that programming. It’s crafted for those who think deeply, question reality, and choose with intention. Spiritually, descent has always preceded transformation Jesus descending into hell, Jonah in the whale, Moses into the cloud because awakening requires going into the dark before rising in the light. Even science agrees: mindful rituals, like a slow intentional cup, rewire the brain for focus, presence, and clarity. In a world engineered to distract and sedate you, every small act of sovereignty matters. It’s not for everyone and that’s the point. It’s for those who feel the glitch in the system, the pull to go deeper, and the courage to answer it. This isn’t about caffeine. It’s about consciousness.